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Boosting Arab Culture on YouTube

By Diana Baddar, Head of YouTube Partnerships, Middle East and North Africa In recent years, YouTube has gone through a significant transformation. A large portion of native ‘YouTubers’ are growing up on the platform and helping define its potential, making YouTube the place it is today – a hub of creativity that keeps the world …

Daily News Egypt

Internet user

Middle East Internet advertising spending to reach $666.4m by 2018

An advertising spending report by strategy consultancy firm McKinsey & Company has shown that internet marketing is the second highest advertising means in terms of growth worldwide. The business is expected to achieve global annual growth of 9.6% between 2013 and 2018, with digital advertising spending expected to increase from $476.2m in 2014 to reach …

Daily News Egypt

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