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Marketing when things change

Macro changes in the international business environment will affect marketing content, application, context and acceptance. One prime example of adjustment success and failure is the reunification of East (GDR) and West Germany. The lessons learned from that experience might help transform other places, such as in Iran and Cuba. Twenty-five years later, an entire generation …

Michael Czinkota

Frame of obligations set in power purchasing agreements’ final draft

Seller and buyers’ obligations for electricity have been defined in the final draft of the power purchasing agreement, which Daily News Egypt obtained a copy of. According to the draft, the electricity seller should design, procure, install, and test the production facility, as well as own it, operate it and maintain it. All electricity generated …

Daily News Egypt