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5 fashion statements for summer 2016

Whether chilling on the beach or spending the night in one of the country’s biggest parties, fashion statements are important. While few local labels have already proven to be great wearable companions to all sorts of occasions, the year’s busiest season requires a few iconic pieces. This year Sahel has established itself as Egypt’s top …

Nayera Yasser

Haute-Tech Fashion: is Egypt ready to wear technology on its sleeves?

In 1999, model Shalom Harlow stood on a revolving platform while her classic white dress was completely transformed by none other than a pair of robotic arms. The shocking presentation was part of the late Alexander McQueen’s spring show and the beginning of a new era in fashion. Technology has greatly affected all aspects of …

Nayera Yasser

Norine Farah speaks to wallflowers with SS16 collection

A wallflower is a southern European plant that blooms in the early spring. Its yellow and dark shades of red make it beautifully and subtly blend with nature’s green landscape. With that said, in each gathering a wallflower commonly falls back to the corners of the room─a person who is too shy to standout or …

Nayera Yasser

Future Nostalgia creates a bridge between past and present childhood

As summer approaches, many look to discover new destinations while others choose to go back to their favourite childhood activities. Nostalgia might be a notion that can come by any day throughout the year, but it is definitely a frequent summer companion. For an entire generation, summer was spent watching and sketching fictional cartoon characters. …

Nayera Yasser