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Latest in Lifestyle


A Wearable Journey from Darkness to the Light

The dreamy collection translates the designer’s notion with contemporary wings, symbolic eyes, and striking silhouettes. Despite depending on dainty materials such as tulle and chiffon, the gowns are eloquently expressive and powerful.

Nayera Yasser

Sa Studio Champions Happiness Through Design and Quality

The homegrown Boho chic brand resonates with simple uniqueness. While seeming simple in design, their clothes stand out amidst uniformed high street clothes. From linen capes to maxi shirt dresses, the Founder Sarah Fouad is keen on giving her clients something memorable to say the least.

Daily News Egypt

Laila Wahba finds femininity between vintage & modern

An evident shift from her regular aesthetic, this collection is a quest to find femininity in today’s modern world. According to Wahba, her biggest challenge was to maintain a soft feel amidst sharp suits and mainstream everyday sneakers; to offer women timeless sophistication.

Daily News Egypt

Huwa: 1st Egyptian Brand to Join Pitti Uomo

Pitti Uomo is one of the most prominent and well-established platforms that celebrates men’s clothing and accessories. Based in Florence, Italy, only the best brands are hand selected from around the world to join the festivities.

Daily News Egypt

Jude Benhalim, Doodle Factory Support Education

The joint project, Purposeful Gifting, aims to enhance and enforce the educational paths of children at Behbeit El-Ayat. Inspired by local craftsmanship and heart-warming art, Benhalim was keen on highlighting the values of her brand through the smart utilisation of colourful doodles.

Daily News Egypt

TFI: Where Fashion Dreams Become Reality

Amid the daily grind and following up with important orders, Saleh began to notice a pattern. While her line of work has introduced her to many local talents, it has also opened her eyes to all the obstacles they are required to overcome. 

Nayera Yasser