Egyptian developer The Waterway launches its latest integrated business area including administrative, commercial, and entertainment services in Fifth Settlement in New Cairo with investments valued at EGP 4bn.
Haitham Samir, CEO of Equity Real Estate Development, said that the new project is designed for businessperson, major institutions, and local and foreign brands.
Samir added that the 5A’s debut boasts a strategic location in the heart of New Cairo overlooking the Ring Road, at the entrance to the N 90th Street. 5A also offers a private entrance on the Ring Road.
With the latest applied world-class construction and technical methods, the “Waterway” offers the finest international designs and innovative architectural style, according to Samir.
He said that the company is considered one of the largest developers in the Fifth Settlement through the implementation of distinguished projects such as The Waterway compound, White by the Waterway that brought life to such an important area in the Fifth Settlement.
He expressed his optimism about the real estate sector during 2020, especially over the demand for administrative and commercial service areas. “This urged The Waterway to further expand by establishing pioneering projects to satisfy the great demand for these services by both international and local brands.”.
Samir said, “The Waterway is betting, through its 5A project, to present a distinctive real estate to the Egyptian market. Some international brands new to the Egyptian market are interested in opening branches at 5A, including one of the most famous brands in Paris.”
5A provides built-up areas divided into a 32,000 square metre (sqm) administrative area, a 20,000 sqm commercial area, and a 44,000 sqm for garages and parking, he explained.
He pointed out that it is scheduled to begin delivery in 2020 and opening in March 2021.
He said that Equity Real Estate Development is the marketing arm of the 5A project, adding, “The company is always keen on finishing buildings at first before the process of sales and marketing, which adds a favourable advantage over competitors in the market.”
He emphasised that The Waterway received demands by big brands as well as major companies and institutions wishing to buy commercial and administrative areas. The deals will effectively be executed and announced next March.
He concluded, “Over 10 years in the market, The Waterway has adamantly managed to achieve success, and to bring many high-end international brands to Egypt. Since its inception in the Egyptian market, The Waterway has been keen on implementing projects with innovative and unique designs, focusing on providing unique water scenery and wide landscapes, and pursuing state-of-the-art architecture techniques and providing world-class quality of completion.”