B M P adv. and Marketing’s Architecture and Sustainable Development roundtable will kick off on 26 October at the Four Seasons Nile Plaza with the participation of several real estate developers, architects, and engineering consultants.
Mahmoud Abdel Mohsen, the company’s chairperson, said that the discussions tackle sustainable development, the state’s strategies so far, and the challenges facing developers.
Abdel Mohsen noted that the roundtable brings together multiple parties to discuss different dimensions and aspects, to come up with recommendations and results that support the state’s direction and help companies develop projects that are able to compete externally.
He explained that the idea of urban development has undergone a major transformation with the state’s direction to establish fourth-generation cities based on modern technology and sustainable development and make good use of natural resources for each city.
Fourth-generation cities also require the use of clean energy to reduce environmental damage. This thought passed on to real estate development companies, which began to use clean energy in parts of projects, however, there are many challenges facing companies that require further discussion.
Additionally, the roundtable brings together architects and interior designers for the first time along with real estate developers to discuss technical aspects, market requirements, and how to meet them.
Accordingly, the roundtable will handle issues such as sustainable development in fourth generation cities, achieving a balance between the use of sustainable development in real estate projects without adding significant financial burdens, and the ability of marketing companies to promote this type of projects.
It will also highlight the role of planning and architecture experts in the use of eco-friendly building materials and challenges facing the industry, in addition to the use of fourth generation cities in real estate export and ways to benefit from modern technology in architecture and design.