As a lifelong vegetarian and a conscious designer, Stella McCartney is notorious for advocating ethical fashion. From being one of the earliest designers to ban real fur and leather, to her constant strive to embrace the latest technologies, McCartney is credited with making the fashion industry environment friendly.
With that said, the designer recently decided to continue her commitment through launching a sustainable eyewear collection. Developed in partnership with Kering Eyewear, the collection utilises the latest cutting-edge technologies and responsibly-sourced materials, including bio-acetates. The biodegradable material is renewable and phthalate free, which makes it effortlessly balance the brand’s luxurious aesthetic with its drive to reduce pollution.
The collection favours statement frames that inspire a retro aesthetic borrowed from the 1970s and 1980s. With the designer’s name spelled out in rhinestones, these pairs are traffic stoppers. Meanwhile, the collection also introduces cat-eye shaped optical glasses for those who prefer subtle drama.