The planned localisation effort is being developed in close collaboration with the Egyptian government and was further concretised in recent successful discussions between Markus Schäfer, member of the Divisional Board of Mercedes-Benz Cars, Production and Supply Chain, and the President Abdel Fattah Al-Sisi in Cairo, and with the Prime Minister Mostafa Madbouly, in Berlin.
“Egypt is an attractive and competitive location for production and supporting logistics. With the planned local assembly we are confident to be able to expand our market position. Furthermore, with our broad-based product portfolio, our electric initiative, and our expertise in respect of modern mobility concepts, we are ready to support the Egyptian authorities in related projects,” said Schäfer.
In order to optimally respond to market and sales potential, the framework conditions in all markets and regions are constantly monitored and the market strategy is aligned accordingly, he added.
For his part, President Al-Sisi said, “We welcome the decision of Mercedes-Benz to resume manufacturing and assembly of cars in Egypt, a step that reflects the improvement of the investment environment and the performance of business in Egypt, in the light of the implementation of the comprehensive economic reform programme, and the openness of Egypt to cooperate with the German company within the framework of its policies to develop the automotive industry in its various categories.”
There have been talks on important state infrastructure projects with the Egyptian government. With regard to the new capital in Egypt and the planned new “smart cities”, Daimler has offered its expertise in modern mobility concepts, electro-mobility, electric cars, and autonomous driving. Detailed agreements have not yet been concluded.
Daimler has long been a committed and successful industrial partner in Egypt. With its own import and sales organisation, a central spare parts warehouse and numerous authorised retailers and workshops in Cairo, Giza, Alexandria, and Hurghada, Mercedes-Benz secures more than 1,000 direct and indirect jobs in Egypt.