After a few years of determining the season’s top jewellery pieces, Jude Benhalim has finally launched her first flagship store in Cairo.
The homegrown brand has already garnered a strong base of loyal followers. With eloquent calligraphy and intricate inscriptions, her designs have managed to occupy the front pages of many regional and international publications.
Located in the heart of Zamalek, the store marks an important milestone in Benhalim’s journey. At a young age, the designer has managed to redefine luxury jewellery with cutting-edge feminine designs and contemporary themes.
Furthermore, Benhalim is on the path to gain international momentum.
The newly opened store features minimal white columns, gold hanging wracks, and smooth glass cabinets, which provide an unparalleled cosmopolitan vibe, while allowing the jewellery to occupy the centre of attention.
With New York’s Saks Fifth Avenue in the back of her mind, the designer aims to give her clients a slick shopping experience every time they step through the contemporary doors. On the other hand, the displayed jewellery corresponds with the interior theme. The collections include her signature gold plated brass and 925 sterling silver pieces, which come in a myriad of varying vibrant colours.
The opening night was hosted by Egypt’s sweetheart, Salma Abu Dief, who is also one of Benhalim’s top supporters and endorsers since her rise to fame.
The formal event was also attended by a number of influential celebrities and fashion experts such as Yosra El Lozy, Zaynab Azzam and Radwa El-Ziki among others. Furthermore, Egypt’s Social Solidarity Minister, Ghada Wali, also made an appearance along with local press and Benhalim’s top clients.