The payment process is the last step made by customers when they shop online. This process results in customers becoming your regular clients, and if they did not have a good experience, this would certainly affect the possibility of them coming back to purchase something from you again. Regardless of the type of products or services you offer, making the payment process easier for customers will mean more customers, hence, more profits.
Payfort platform presents to you the best three methods to improve this aspect.
Providing various number of payment methods
This might seem like common sense, but you will be surprised to learn about the number of websites that provide only a single payment option. In a recent study, it was shown that 56% of online shoppers say they expect to find various payment methods on websites. For consumers, having the choice is very important for their experience; therefore, if only one option was available, this would reduce the possibility of a good experience for the user.
Even though it might not be possible to provide all payment methods through your website, it is important that you know your audience and provide what it needs, for example, if you sold products at high prices, providing the instalment option will likely increase the purchase processes because many consumers may not be able to afford paying the whole amount at once.
As for some companies, when it comes to payments, it is better to provide a payment option that allows direct transactions from banks and accepts all main credit cards.
Allowing purchasing without an account
When consumers are obliged to create a new account, they may hesitate and wonder if it worth it, in many cases they abort the process altogether.
There are many reasons as to why users hesitate when they are asked to create new accounts, according to a study published by Smashing Magazine. The main reasons include:
- Customers thinking, they will be receiving many promotional emails.
- They do not understand the website’s need for a registration when retail stores do not require this from them.
- They feel the payment process is slowed down and becomes more complex unnecessarily.
In fact, forcing people to create a new account complicates things for them, resulting in decreased chances of them completing their purchasing process. To facilitate the process for potential customers and make sure more profits are achieved, you can allow some customers to purchase from the website as visitors.
You can also always provide the option to register in the website after the purchase is made and the payment is final.
Making error correction easier
People often make mistakes when they are filling out data on purchasing online. Many addresses and emails are often written incorrectly, and many people do not write their phone numbers correctly. These kind of mistakes are common and it is important that users are notified that there is a mistake and told how to fix it.
Many companies fail to explain the location of the error, and notification that there is an error is often placed at the top of the payment page for example. The problem here is that many users will not see that notification and will not realize there is an error. This may result in the customer changing his mind about the payment altogether. It is best that notifications about errors show next to the blank space where the information is misplaced or incorrect. The notification must also be in a large and clear font.
Many companies also remove all the entered information if a single error occurred. This irritates many users, especially, when the data was a lot and they must fill in the blank spaces all over again. You must make sure the data users entered are saved, which would make the process easier for them if something happened to the page.