Companies rolled out their advertising campaigns for the month of Ramadan, which often sees strong competition among different companies, whether they are providing services or products.
Daily News Egypt examined data on the least viewed advertisements in the first 15 days of the holy month, according to E3langi.
Least viewed ads on Facebook
Despite the creativity of Carrier and Nescafe’s advertisement campaigns this season, they have been the least viewed on Facebook, with 2.3 million and 1.8 million viewers respectively.
Carrier’s advertisement last year has been viewed 4 million times.
Least shared ads on Facebook
The least shared advertisements on Facebook were those of Tornado and 57357 Hospital.
Although the latter was viewed by 4 million people on Facebook, it was shared only 132 times, while the Tornado ad had only 48 shares.
Least viewed ads on YouTube
On YouTube, the El Garhy Steel released an advertisement which was described as the most creative this year. However, it was viewed by only 400,000 users. EG Bank also missed the mark this season compared to last Ramadan.
On the other hand, the E3langi report said that last week’s survey about the most viewed telecommunications company advertisements raised a question: after watching the advertisement of (….), what are the chances of trying that product or service? More than 50% of the participants answered, “I will not try it at all“.
Etisalat topped that list with 81%, while Vodafone came second with 55%, and Orange recorded 63%.