Stray animals are a staple element of the bustling streets of Cairo. A pack of dogs could casually be seen around every corner, while the rare shade of trees is often shared by several furry friends.
On the other hand, the quality and comfort of local cotton has always made it the perfect candidate for every day’s basics. A white t-shirt is rarely praised for innovation, but rather for durability, fit, and subtle opulence.
The Egyptian brand The Sahara Collection decided to create an effortless bridge between two of the country’s most distinctive features for a great cause. Their new line of t-shirts Save a Paw reserves the brand’s appreciation for modern classics, which can outlive trends. Meanwhile, it is the spearhead of a much-needed initiative.
The androgynous basics aim to encourage a larger segment of youth to take an active stand concerning street animals. Furthermore, the proceedings are set to go to a number of animal shelters in order to provide food, medicine, and homes to those in need.
As the name suggests, each piece from this collection literally saves a homeless animal from the neglect and danger it often faces on a daily basis.
With two stores around the country, Zamalek and Diplo, The Sahara Collection offers a wide variety of clothing for both genders. Meanwhile, the brand’s ethos revolves around finding a middle point between today’s need for high-end fashion and the country’s wealth of vintage elements.
With that said, quality is a distinctive feature that makes The Sahara Collection an instant favourite. The team behind the brand seeks versatility, which requires practical designs combined with comfortable cuts and fleecy fabrics.
On the other hand, their timeless designs are made to transition from day to night without losing their grace. Additionally, the stores also harbour an accessory corner, courtesy of Nomad. The sister company shares the same appreciation for heritage. Accordingly, their pieces often pay tribute to Egypt’s craftsmanship.