After four consecutive years of bridal extravagance, brides-to-be were once again on a date to meet the world’s latest trends in jewellery, fashion, furniture, and even entertainment—all designed for that one special day.
Our Wedding Carnival (OWC) is one of the most prominent annual events in the bridal field. For their fifth season, OWC brought together a wide diversity of related suppliers and brands to help put all wedding-related details under one roof. With more than 150 exhibitors, this season did not leave anything to imagination.
“We have been building on the successes of Our Wedding Carnival year after year; and as we celebrate OWC5, we are proud to host over 150 exhibitors from Egypt and abroad, which only proves that OWC is truly Egypt’s number one wedding destination,” said Sherif Ashraf, managing director of Red Square and organiser of OWC.
Aside from the festival’s wide scope of exhibitors, it is also notoriously known for its corporate social responsibility (CSR) aspect, as the festival aims to continuously link major brands to brides that are in need of financial aid to attain their bridal dreams.
“We also continue to grow our commitment to social responsibility by sponsoring 30 brides bags in collaboration with the ‘Egyptian Clothing Bank’s organisation,” Ashraf added. “We have to thank Luminarc for providing 100 orphan brides with 100 wedding sets.”
Throughout the day, young couples flocked into the Fairmont Heliopolis and Towers hotel to get a glimpse of all that is new in the bridal scene. Furthermore, many were interested to witness the extravagance that took place during the night’s runway shows and performances.
The night started with ten aspiring designers, who impressed the attendees with their creative designs. Furthermore, it was not long until Mohamed Abdel Hamid took the stage to unfold his secrets to perfect bridal make up by means of a live demonstration on models.
Syrian designer Ayman Lahomouni, a regular guest at OWC, came back for a new season of couture intricacy and elaborate details. While his wedding gowns took many people’s breath away, the night only continued to further amaze the attendees.
Tiara Bridal boutique brought modern princesses to the centre stage with their dreamy bridal gowns. Meanwhile, Kriss came back once again for one of his theatrical on-stage demonstrations. The hair guru showcased the beauty and charm of cheeky hair bangs for the 2017 bride.
After years of mentoring and teaching Egypt’s promising generations of aspiring designers, Stefania Gulina celebrated the launch of her new haute couture line, SG, on OWC’s runway. With that said, the true spectacle was courtesy of Luminarc. The renowned household-supplies brand offered a runway show in all colours of the rainbow.
The event was far from ordinary, thanks to Ahmed Essam’s fireworks show and Mahmoud El Esseily’s moving performance. Furthermore, Esseily was also joined by the saxophonist Ramy Samy and English singer Juleen Evans; together, they effortlessly made the event one of a kind.
On the other hand, Lydia Shohdy and Dina Faltas from Zeena Events took care of every minor detail of the event. The majestic hall was transformed into a space worthy of fairytales and queens.