Souq.com, specialised in e-commerce, signed an agreement to partner with the Chinese company Xiaomi, upon which Souq.com will be the exclusive distributor of the company’s latest product, the Xiaomi Redmi Note, in Egypt. This agreement is the first official launch of Xiaomi phones in Egypt.
Xiaomi was established in 2010 and produces 13 smartphone models. It has sold more than 100m devices worldwide.
The partnership with Xiaomi will begin by launching the Redmi Note 2 and will extend to also offer the company’s upcoming mobile phone models, said general manager of Souq.com Omar Elsahy.
Souq.com is the largest e-market in the Arab region. It offers over 1.5m products across 31 categories including electronics, clothing, health and beauty, household, and baby products. The website registers more than 45m visits every month.