TECNO Mobile’s sales in the African market reached 25m devices including 9m smart phones during 2015, said Business Development Manager in the Middle East and North Africa at Transsion Holdings Mohamed Ismail.
TECNO Mobile, a subsidiary of Transsion Holdings, recorded 60m sold devices in the global market by the end of 2015, while the sale of smart phones manufactured by the company increased by 40%. The company ranks seventh worldwide in mobile phone sales and fifth in China.
The company manufactures its products in China, Ethiopia, Ghana, and Nigeria and has about 6,000 employees in more than 40 countries, Ismail said at the launch of the company’s new mobile phone TECNO Boom J8.
The Egyptian market has many opportunities for growth in the smart phones market, Ismail said. The company will benefit from its partnership with Orange SA to increase sales in the Egyptian market.
According to Ismail, the company offers maintenance services at four service centres in Egypt and at its 86 maintenance centres in Africa and some Asian markets.
The company’s strategic plan in the coming period will focus on expansion in South American, Indian, and Chinese markets, Ismail state.
Orange and Transsion announced a partnership last week to launch the new smart phone Boom J8 at Orange sales outlets at lower prices. Additionally, Orange will offer customers a two-month internet subscription for unlimited download and music streaming through three special music applications.
TECNO is the first company to launch dual-sim mobile phones in Africa. The company has a wide range of products including basic and smart phones. It also operates research and development centres in Shenzhen, Shanghai and Beijing.