Digital media and technology solutions provider Connect Ads has become the exclusive Egyptian partner for the online and mobile business exchange platform LinkedIn. The Egyptian company stated that partnership will give the opportunity for multinational, regional and Egyptian companies in the country to reach over a million Egyptian professionals on LinkedIn.
“They [Egyptian professionals] will be able to engage most effectively with the decision-makers, working community and young students and graduates preparing to enter the workforce in the country,” Connect Ads said in an official statement.
Fredrik Bernsel, the partner sales director at LinkedIn for Europe, Middle East and Africa regions (EMEA) said that the partnership with Connect Ads is another significant milestone in the company’s worldwide reach.
Bernsel added that the LinkedIn is “committed to connect Egypt’s businesses with the region’s professionals, decision-makers and up and coming young talent and becoming part of the drivers of the Egyptian economy.”
“Companies from all sectors in Egypt can now use LinkedIn to communicate with Egyptian businesses and talent communities and bring them together on the world’s most affluent professional platform,” said the managing director of Connect Ads Mohamed El Mehairy.
El Mehairy pointed out that brands and companies can promote their latest services and products and reach wider audience and strengthen brand loyalty through the different marketing products offered by LinkedIn.
Connect Ads in an OTVentures company, an online and mobile technology company affiliated with Orascom Telecom, Media and Technology (OTMT).